6 Tips For Your Business To Succeed On Mobile
Mobile marketing is quickly approaching a critical point for businesses: it’s time to either jump in the fray, or risk getting left behind. The use of both smartphones and tablets have grown to become the most incredible and powerful marketing opportunity. These mobile devices are a highly personal link to the entire internet and the world that are constantly being used to find information on just about anything.
Successful marketing with mobile devices understands the deeper and more meaningful impact and connection that consumers have with their mobile device. But, if you’re still waiting to jump in the fray, a successful mobile marketing plan can seem like a more than a challenge. And if you’re a small business owner with limited time and resources, you may be unsure of where to start. Keep reading to learn 6 tips to help your small business win in the mobile marketing game!
1. Planning is Key
Determine what you want to achieve with a mobile marketing plan. Think smaller, more easily achievable goals. This will keep you from feeling overwhelmed, but will better help you plan what steps need to be taken to achieve your goal.
2. Responsive Web Design
If you haven’t created a mobile-friendly and responsive version of your website, then add it to your To-Do list immediately. With so many people utilizing mobile devices (rather than desktop computers) to find information, it is crucial that your website can look and perform well on a mobile device. It will give a good first impression for your visitors. But, most importantly, it will prevent potential customers from leaving your site just because they don’t feel like navigating the desktop version on their mobile device.
3. Make Your Advertising Mobile Friendly
Despite the incredible popularity of mobile devices, people do still use desktop computers. You don’t have to give up all traditional computer advertising, but you should tailor some of your advertising for mobile. Specific examples? In your Google AdWords campaign, you can fine tune the mobile bid adjustment to make sure it’s targeting mobile users. And you should double-check your Facebook campaign to make sure it’s showing up in mobile user’s News Feed.
4. Mobile Directories
Make sure to get your small business on a mobile directory! They are what shows up at the top of online searches that show businesses in the area of the person doing the searching. They list all the important points about your business including your name, your services, hours, contact information, and a link to your business site.
5. Show Your Small Business Personality
As a small business, you have two things that large companies don’t have: knowledge about the local area, and personality. Use your local knowledge to your advantage and connect with your community to show them that you are available and have a better understanding of the local resident’s wants and needs than some large company.
6. Two Great Minds Are Better Than One
So, don’t go it alone! Find a digital marketing partner that can make sure you and your business are staying on top of updates and developments in the digital marketing world. That way you know what is at the forefront of marketing, and can apply the best fitting ones to your business. Make sure that they have experience in social media advertising, display advertising, websites, and search marketing.
Have you been working the mobile marketing world to enhance your small business marketing? Leave a comment below and share your thoughts or experiences with small business mobile marketing!