Yesterday members of our team noticed a plain white billboard on Olympic and Robertson in Los Angeles stating “Netflix is a joke”. The billboard had everyone in the office talking, and even more people buzzing on social media throughout the day. The buzz around the water cooler is that Netflix is behind the signage.
Last month Netflix launched a new Instagram account dedicated entirely to the comedy shows it produces. The account has multiple posts from stand-up affirmed comedian Jerry Seinfeld promoting his new special “Jerry Before Seinfield” appearing Sept 19 on its streaming service. The media giant has also signed deals with comedian superstars such as Chris Rock and Amy Schumer. So is this latest billboard a part of Netflix’s marketing towards comedic programming? I guess we’ll have to see. Tell us what you think about the new billboard below.