Leveraging Videos for Your Small Business
Videos are one of the best ways to capture someone’s attention and spark their interest in your products or services. If you were visiting a company’s website, would you rather read three pages about how great their products are, or would you rather watch a captivating 45-second video that shows you how great their products are? If you’re like most people, you’ll choose the video. The same goes for your customers (or potential customers).
Leveraging videos as marketing is an excellent way to boost your small business. It can also be a good alternative for companies who don’t enjoy writing or don’t want to keep up with a blog and would prefer to use videos instead. And, videos can be just as useful as blog writing, and people are still likely to read more about your business and follow your call to action after watching an interesting video.
Top Tips for Leveraging Videos for Your Small Business
Make your content useful. If you’re selling products, your customers are going to have questions about them. Consider making a series of informational or “how-to” videos that will be promotional, but also include preemptive customer service. Check out frequently asked questions that customers leave in product reviews or comments and make a video that answer’s them!
- Highlight customer testimonials. Testimonials are incredible because it lets your customers do your marketing for you. In the video, have your customer discuss how your products/services have helped them, and discuss any specific results so that potential customers can get a better sense of what they’ll be receiving.
- Advertise your expertise. You are knowledgeable (and most likely an expert) about the industry you’re selling in, so why not share that knowledge and expertise? Make a series of videos where you do exactly that! Discuss latest trends, newest technology, or where you see the industry going in the future. People will be more likely to invest in a product or service from a business that they believe is an authority in the industry.
- Engage with your fans by live streaming. All the major social media platforms are incorporating video and live video into their features. Whether it’s Facebook or Instagram, take advantage of live streaming a video as a way of connecting with your fan base. Set it for a scheduled time and market it to your fans as a way for them to ask a question and have you answer them in real time.
- Make it fun! Don’t forget to not only have fun in your video but to make it fun for your fans. Obviously, there is a time and place for a more serious video, but a light-hearted and entertaining video is always going to be attractive to watch. So, keep your video marketing light and fun.
If you stick with these top tips for leveraging videos for your small business, you’ll be well on your way to seeing results in your conversion rates and your ROI from your video marketing. Remember, keep it on the shorter side and don’t ever forget to include a call to action! Have you had any experience video marketing, and want to share your tips and tricks? Leave a comment and let us know!