Instagram is an essential part of any digital marketing strategy in 2017. Today there are over 600 million Instagrammers, and two-thirds are active every day. These active users find the app engaging, and they enjoy using this social network daily. That’s why any business aiming for social media marketing success should turn to Instagram to showcase and market their brand. But, the big question is, how do you get started? Keep reading for 3 of the most important steps to growing a successful Instagram account!
Content is King
There are two factors to keep in mind when working on your Instagram content. First, it’s all about the quality of your photos. Imagine you’re scrolling through the “Explore” tab on the app. If an incredible, high-quality photo catches your eye, you’re going to tap on it so you can look closer! If you’re impressed with the picture, then you’ll probably go to the account and scroll through their other photos, and maybe you’ll decide to follow them. This is exactly what could happen for your own Instagram that is marketing your business. Keep your content meaningful and your photos high-quality, and you will watch your followers grow. Second, you need a relatively high volume of posts. You want to get your brand out there, and so you need to post content to engage with your target audience regularly.
Engage with People Who Engage with You
Once you’ve posted engaging content, it’s critical to follow up with people who like or comment. Social media engagement is essential to growing any social media account but is of particular importance when you’re using social media as a digital marketing strategy. Your engagement with followers can turn them into clients, customers, or prospects, so respond to every comment and check out people who follow you!
Know Your Target Audience
No matter what type of marketing you’re employing, knowing your target audience is crucial. With social media marketing, you want to create a brand out of your content that is going to attract the audience you’re targeting. Post photos and information that is meaningful to them or that will interest them. Part of doing that is research; find accounts that are similar to what you want yours to be or that is targeting the same audience and evaluate what they’re doing. Pay attention to posts that received a lot of likes, or had a lot of comments left on it. What type of content were they posting about? How well did it fit into their overall brand? Obviously, don’t copy someone else’s content, but the best way to brainstorm is by getting inspired from what’s already out there.
Don’t Worry, It’s Not Rocket Science At the end of the day, Instagram is just posting a photo with an attached caption. If you post content that is engaging and looks nice, you’ll be doing a lot better than most people on the app. And if you follow these three steps to growing an Instagram account, you’ll be well on your way to building a digital marketing powerhouse for your brand.