It might sound crazy but often times the best marketing leaves the name of the brand out. A smart rule is that two thirds of you marketing efforts should be you giving value without asking for anything in return. With so many companies tying to compete for buyers’ attention, it is often the smart markers who build their audience by offering value with no hook at all. Often times it is not what you say, but instead how you are perceived as a business.
Is your company perceived as an authoritative leader in it’s industry? Do people in your industry come to you for direction and to be educated? Are you perceived as an influencer in your field? These are the questions that we should be asking to better position our businesses and brands. Yes we can always run another ad for our business, but sometimes publishing an article, blogging on topics, or being active in forums can raise your status and build your following more than any ad ever will.
Here are The React Groups 3 Tips for Brandless Marketing
- Publish articles on Facebook, LinkedIn, and other social media networks. Articles position your brand as an authoritative entity in your industry. People will want to work with the best, and you are starting to give them the impression that that might just be you.
- Research topics that rank high for search volume but low on competition. This positions your content to get the most views and reach the most people.
- Find out where your target demographic is spending their time online. There are almost always popular forums, blogs, and media sites where you can contribute to the conversation and show all those readers that you’ve learned a thing or two over the years.
In all it is a good rule of thumb to limit your heavy branded content to 1/3 of what you put out. Instead of just trying to sell people it is important that we establish trust first. First position ourselves in the right light, then we present them with our offer to maximize our effectiveness.