Oh, Snapchat. It’s one of the newest kids on the social media block, and so, consequently, it is the shiny, new marketing tool for businesses. As a (general) rule, the sooner you get to the table with a new social media platform, the more returns on your investment you’ll see. Although Snapchat has been around for a little while now, as a fully established platform (with its own fully established following), it is ripe for marketing use. Snapchat has over 150 million users that are active daily, which is even more than Twitter. It has established its popularity but isn’t overcrowded with business looking to take advantage of the marketing potential. Which means that now is the time to get in on the action before it’s too late.
Basically, as soon as you finish reading this article, you should add Snapchat to your digital marketing plan. So, how do you do that? This article will tell you! Too many marketers are hesitant to add in new and trending platforms to their overall marketing plan, and it can be confusing in the beginning. However, Snapchat can be hugely beneficial for drawing interest from prospective customers and push them to subscribe to your business’s emails or to some reoccurring service you provide. One of the best parts about Snapchat, and one of its unique benefits, is that you’re able to create very informal (and low-budget) videos for your audience/fans very easily. It also provides a more behind-the-scenes look that is slightly unpolished but can be very interesting and attractive for your followers to want to watch. That’s one of the many unique benefits, and we will let you in on nine ways to make Snapchat’s marketing potential work for your business, and how to stand out while you’re doing it.
Snapchat Marketing Strategies
Promote and launch products. Use your business’s Snapchat to alert followers and fans of upcoming product releases. You can give your Snapchat followers a glimpse of the goods before their official release. This can also be used as an enticement to other people to follow you on Snapchat because they can be the first people to see a new product.
Dish out promo codes. This works very well with Snapchat’s new updates allowed for advertisements or in-app links to product pages. Grubhub used this tip exceptionally well by creating a Snapchat story to send a promo code to its followers, and its audience. Promo codes have a high amount of success with Snapchat because the platform’s engagement rate is exceptionally high.
After promo codes come contests and giveaways. After you’ve given out your promo codes, think of other ways you can engage your fans by doing Snapchat contest or social media giveaways.
Two words: Influencer. Marketing. Utilize “Snapchat famous” accounts, or partner with an influencer in society that pairing with Snapchat to do a specific story. This is the most efficient way to get a lot of eyes on your brand and help build your own Snapchat following. You can also pair with an influencer by having them do a “Snapchat Takeover” of your account. They post stories on your behalf and run your account for any amount of time. This can also help build your following because it will attract attention to your account and your brand.
Real-time social media. If you are ever going to an event that is for your business, or at least related to it/the industry you’re in, use Snapchat as a way to provide access to live events to your followers! You can use this for product launches, trade shows, or one-of-a-kind events.
Ways to Stand Out on Snapchat
Use geo filters. If you have a brick-and-mortar store, this can be perfect for helping get the word out for your brand. Let customers know you have a geo filter so they can include it in their Snapchat stories or snaps to their friends.
Make your Snapchat story into a mini-movie. Come up with a simple plot that can be demonstrated in a handful of ten-second segments, and then get to acting! Include some aspects of your business to make it relevant to your followers.
Use the filters to your favor. Maybe each employee gets a different filter, but find a way to incorporate the personality of your brand into your Snapchat. This will keep your followers interested and will do more to add to the “behind-the-scenes” feeling of the platform.
Don’t be afraid to be real. This social network has become known for its authenticity and unpolished videos. This allows for a platform in which you can truly address issues related to your industry if there is controversy related to the work you do. If you want to address current events or issues you are passionate about, your Snapchat is a great way to make your interest come across authentically. It will also build your relationship with your customers and followers because it allows for a more personal connection.
Whether you’re a tiny start-up just getting going, or you’re the industry leader in your niche market, these tips will help you engage with customers and build their loyalty to the brand. Before starting out, just with any other aspect of a marketing campaign, make sure you know your audience. Create memorable content that will engage with them, allow them into the inner workings of your company, and share your brand with them.
Snapchat is still in the up-and-coming stage as a social media platform, which has caused it to have a significant increase in engagement levels over other social media platforms. And pre-established high engagement levels are gold for any marketing strategy! Don’t wait any longer to use Snapchat’s potential to leverage your business. Utilize the authenticity of the platform to introduce Snapchat to your business’s world; give them the realness of you, your employees, and your brand as a whole. You’ll be engaging customers and building followers at the same time.